Irish print and solutions provider Universal Graphics has revealed how its recent investment in an HP Latex FS60W printer has strengthened its fleet branding offering, helping the company secure major contracts involving thousands of vehicles while opening up opportunities in new markets.
The diversified business – with locations in Dublin, Monaghan and Waterford – has added to the device which bolsters its core fleet graphics services and offers fleet and transport companies in the country the opportunity to add high quality graphics to their vehicles, as well as supporting additional work across signage and interior branding.
Aisling Savage, sales support and marketing at Universal, said it has already helped the company secure new contracts. This, she said, includes a new contract with An Post, the national postal service of the Republic of Ireland, which involves the branding of thousands of vehicles per year.
‘First and foremost, the machine has strengthened our core fleet branding offering by providing the extra capacity needed to confidently take on much larger, tight deadline projects,’ Aisling said.
Looking ahead, Aisling said the focus for Universal will be on targeting specific products and sectors where businesses can benefit from the company’s ‘increased speed, volume capabilities, and premium print quality’.