Primark has completed a major automation in the supply chain project in Europe.

In a LinkedIn post, Jorge Paloma, Head of Logistics Mainland Europe, said: “After nearly four years of planning, we have inaugurated the fully automated phase two of our logistics centre in Bor (Czech Republic). This opening represents a big change in our logistics model and also ensures our company’s growth in the region for the coming years.”

He added: “I would like to highlight the exemplary collaboration this project represents, both with our partners SSI Schaefer and DHL, but also our internal teams, who have given their best to make this opening a great success.

Primark recently announced a new €40 million investment in five new stores in Italy: one each in Rome, Biella, Perugia and two in Naples, which will bring its Italian store footprint to 26.  

Primark has been in the country since 2016, opening its first location at the ‘Il Centro’ shopping centre, Arese, Milan. Since then, it has expanded to 18 across the country, including a flagship store and regional office in Milan.

The new additions will feature self-service checkouts alongside traditional cashier checkouts.

Luca Ciuffreda, Director of Primark Italy, says: “I’m so proud of our growth journey in Italy: in just nine years, we’ve expanded to 18 stores across ten provinces and there’s so much more potential. We’re thrilled to unveil a further €40 million investment to continue our expansion, create new jobs and support local communities.”

“We know our Italian customers love our kidswear, as well as brilliant basics including pyjamas and underwear, and our incredible team work hard every day to bring our unbeatable value in fashion, beauty, and homeware to customers across Italy. And we’re not stopping here – stay tuned, because there’s even more to come.”

https://couriernews.co.uk/blog/primark-wraps-phase-two-of-czech-logistics-centre/