2 in 5 shoppers consider OOH a more sustainable delivery option
As consumer preferences shift towards convenience, out-of-home (OOH) delivery options are gaining momentum across Europe. A recent survey conducted by shipping platform Sendcloud reveals that 2 in 5 (40.9%) UK consumers view deliveries to service points or lockers as more environmentally friendly than traditional home delivery.
Sabi Tolou, Co-founder of Sendcloud, emphasises the growing awareness among shoppers: “Consumers are granularly becoming more conscious of the environmental impact of their shopping habits. While the sustainability of OOH delivery can vary based on transportation methods and pickup processes, it’s clear that people are gravitating towards options they perceive as greener and more convenient.”
The study highlights varying levels of commitment to sustainable practices among consumers. While 61.4% typically drive to collect their parcels, many are making eco-friendlier choices: 45.1% walk and 23.9% bike to pick up their deliveries. The majority (77.8%) is willing to travel up to one kilometre to pick up a parcel, demonstrating a strong desire to balance convenience with sustainability.
Proximity plays a crucial role in enhancing the appeal of OOH delivery, with nearly 60% of consumers stating they would use parcel lockers or service points more frequently if they were located closer to home. Furthermore, 58% prefer OOH services that offer 24/7 access, highlighting the importance of accessibility.
“Whether out-of-home delivery significantly reduces emissions is an area that requires more study,” adds Tolou. “But we know it offers greater efficiency for carriers, enabling them to deliver more parcels at once, while providing consumers with increased flexibility in how they receive their orders. Retailers that incorporate OOH options at checkout will be well-positioned to remain competitive as consumer preferences continue to evolve.”
More about Sendcloud
https://couriernews.co.uk/blog/consumers-embrace-out-of-home-delivery/